Buying Intent Signals are behavioural data points Dale captures from every demo interaction. They include:
Topic selections (Important / Somewhat Important / Not Important)
Watch time per section and video area
Replay events — sections a viewer watched more than once
Walkthrough heatmaps — steps explored, replayed, or lingered on
Attachment downloads
CTA button clicks
Branch selections in Branched Demos
These signals help your sales and customer success teams understand exactly what each viewer cares about — before they get on a call.
